GlaxoSmithKline (LSE: GSK) (NYSE: GSK.US) recently completed a complex multi-billion dollar asset swap deal with Swiss firm Novartis, which I believe will help to kick-start Glaxos earnings growth and maintain the firms enviable cash generation and profit margins.
However, UK peer AstraZeneca (LSE: AZN) (NYSE: AZN.US) isnt without its fans in fact, the market is so confident in AstraZenecas prospects that the share price has retained most of the bid premium it accumulated last year, leaving the shares 16% higher than they were one year ago.
Thats a much better performance than GlaxoSmithKline (down 3%) or the FTSE 100 (up 4%) so which company should you invest in today?
1. Profitability
Both companies are going through a period of change at the moment, and this is reflected in profit margins, which tumbled last year due to a mixed bag of exceptional costs.
In the table below, Ive highlighted each companys reported operating margins and their five-year average operating margins:
|
GlaxoSmithKline |
AstraZeneca |
|
|
Five-year average operating margin |
22.9% |
24.9% |
|
2014 reported operating margin |
15.6% |
8.2% |
Historically, both companies enjoyed very high operating margins and those good times may well return.
Certainly both companies hope so: the adjusted core profit figures published by each firm for 2014 give GlaxoSmithKline a core operating margin of 28.7% and AstraZeneca a similar figure of 26.6%.
However, many of the one-off costs reported last year have happened before and may happen again. I reckon rebuilding both firms profit margins could take a few more years.
2. Income
The main attraction of both firms is income: historically, AstraZeneca and GlaxoSmithKline have offered high yields and strong dividend growth.
Todays the yields remain attractive, but growth has slowed so which firm looks more attractive?
|
GlaxoSmithKline |
AstraZeneca |
|
|
2015 prospective yield |
5.1% |
4.1% |
|
Five-year dividend growth rate |
+4.2% |
1.9% |
GlaxoSmithKline shareholders will also receive an 82p per share payout this year, as part of the recently-completed Novartis deal. This will add another 5.1% to Glaxos yield for 2015.
There are question marks over whether either firm will be able to increase its payout in 2015, but the benefit of the doubt has to go to GlaxoSmithKline, in my opinion.
3. Is the price right?
Neither AstraZeneca nor GlaxoSmithKline is obviously cheap, but I think that generous yields, decent profit margins and strong cash generation plus expectations of future growth mean that both look reasonably attractive at current prices.
|
GlaxoSmithKline |
AstraZeneca |
|
|
2015 forecast P/E |
17.2 |
16.2 |
|
2016 forecast P/E |
16.5 |
16.5 |
Theres not much in it: my view remains that Glaxos deal with Novartis will help the firm escape the impact of recent patent expiries and give Glaxo a head start over AstraZeneca in returning to growth.
I could be wrong
Ultimately, it’s your choice — although I can tell you that GlaxoSmithKline is also the top choice of the Motley Fool’s market-beating analysts, who recently selected the firm for their lifetime income portfolio, “5 Shares To Retire On“.
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Roland Headowns shares in GlaxoSmithKline. The Motley Fool UK has recommended GlaxoSmithKline. We Fools don’t all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

