To say that the Thomas Cook (LSE: TCG) share price has fallen off a cliff in the past year is an understatement. After hitting the lowest levels since 2011 in May this year, the price wasnt even one-tenth of the highest seen during the past year. While it has recovered quite a bit since, I think this story bears unravelling to figure out it the share can bounce back to past highs.
Selling the business
First, the latest news. The companys tour operating business is being bought out by Chinas Fosun Tourism, which is already an 18% shareholder in the business. Investors quickly gave their approval, as the share price sharply rose by 17% on the said day even though its still fairly subdued compared to past trends.
The share price was actually performing quite well till mid-May, inching close to one-year highs, until the half-year results were announced that showed a dismal performance, bringing the price tumbling down by a sharp 40%. The company reported decline in revenue and gross profit and a rise in net debt. I found the reasons given for margin decline particularly disappointing, which in the companys words are higher cost inflation and competitive trading environment. Full points for honesty, but this just doesnt sound like a substantial enough argument to merit such a weak result. The outlook isnt inspiring either.
The next obvious question is whats the investors takeaway? Im not entirely convinced if the price can bounce back yet, especially given that the Fosun deal isnt exactly going to be smooth sailing.
Worthy alternative?
If I was really keen on investing in the tourism business, the finance and travel company, Saga (LSE: SAGA), sounds like a better bet. Its not in the best place ever, either, just that its doing better than Thomas Cook and Im optimistic about its future. The share price hit all-time lows in the past week, a declining trend that continues from April, when the company announced its preliminary results for the year ending January 31, 2019. After it posted a loss, the share price fell by 37% and hasnt found its confidence since. In fact, it hit the lowest levels this week on announcement that the CEO, Lance Batchelor, will retire.
For all its troubles, I dont see Saga as a write off, however. While its not making profits, its operating cashflow is improved from last year and its net debt hasnt increased either. It has also recently announced a partnership with Goldman Sachs retail bank, Marcus, for the over-50s segment that it specialises in. City analysts put a buy or, at worst, hold on the share, but there are no sell recommendations in sight yet.
It is worth bearing in mind that the travel business is part of the consumer discretionary segment. Thomas Cook has already said that Brexit has potentially impacted its business. And thats possibly the case for Saga as well. And this, when the Brexit story is yet to play out fully. If shaky performance of both companies is anything to go by, the sector is avoidable. But if I were to go for an investment in it at all, it will be Saga than Thomas Cook, for sure.
