Im generally rubbish at spotting small companies that are on the fast track to heady growth.
For proof, look no further than my decision in November 2013 that butchers shop chain Crawshaw looked too expensive at 13p. As I write, the shares are at 63p, and the companys growth prospects apparently look exciting enough to encourage the UK head of supermarket chain Lidl to jump ship and run the business.
Which isnt to say, I hasten to add, that my own portfolio doesnt have its share of companies exhibiting a decent rate of growth, even though Im primarily an income investor.
Compass Group, for instance, up 95% in four years. GKN, up 146% over roughly the same period. And pasty shop chain Greggs, up 185% in just over two years.
All decent returns I think, and all fairly predictable at the time of purchase although, as Ive said before, I have been surprised at the actual extent of Greggs stellar rise.
Why predictable? Because the approach I take to looking for growth shares is largely one of looking for shares with recovery potential.
Put another way, while Im rubbish at spotting businesses like Crawshaws, I reckon Im much better at spotting unloved, out-of-favour businesses that have temporarily been hit by headwinds.
And as a strategy for finding growth shares, its one with some fairly weighty factual evidence on its side.
Well-known contrarian investor David Dreman, for instance, has conducted a number of in-depth studies into the long-term performance of various investment strategies.
And again and again, a strategy of buying those unloved, out-of-favour businesses and holding them until they recover delivers startling outperformance.
Put another way, load up on shares with price-earnings (P/E) ratios at below the market average, hold until they reach market average and then sell, and buy another unloved, out-of-favour business.
Growth + Yield: win both ways
Of course, you dont have to sell. I dont. I like to buy unloved, out-of-favour businesses with a decent dividend yield, and simply hold them as income stocks.
And, lets face it, when a business is hit by adverse headwinds, a low P/E and a high yield often go hand in hand.
Nor do you have to look too far to see investors whove profited from this buy cheap, hold for the long term strategy.
Warren Buffetts fabled purchase of Coca-Cola in the late 1980s, for instance, falls into exactly this category.
347% vs. 42%: take your pick
Or, for a UK example, take Neil Woodford, who is now heading his own investment firm, of course. As Ive written before, in the 15 years to 31 December 2011, he delivered a 347% return, versus the FTSE AllShares distinctly more modest 42%.
And underpinning Mr Woodfords performance were a series of choice picks of yes! those unloved, out-of-favour businesses, bought when others couldnt get out of them fast enough.
Behemoths British American Tobacco and Imperial Tobacco, for instance, bought back in the late 1990s and early 2000s, when the market was convinced that massive tobacco lawsuits lay around the corner.
Or GlaxoSmithKline and AstraZeneca, bought when the market was convinced that both businesses had run out of patentable drug discoveries.
As Mr Woodford himself told the Daily Telegraph not so long ago:
The investment industry is full of pseudoscientific mumbojumbo, which confuses investors. But what I do is actually quite simple and can be communicated simply: my job is to look for anomalies in the values put on companies by the stock market. Some companies are undervalued by the market, some are overvalued. A fund managers job is to find the former, and avoid the latter.
Ignore the naysayers
All of which sounds quite simple and straightforward. Except that it isnt.
Because going against the crowd which is what contrarian investors do is never comfortable. Simply put, youre buying shares that everyone else is selling.
Moreover, just because a share is cheap, doesnt mean that it wont get cheaper still. So be prepared to stick to your guns and sit it out. Possibly for a lot longer than youd expected.
And yet, the rewards are there.
As I said at the beginning: Im rubbish at picking hot-shot growth stocks. But I like to think that Im rather better at waiting for a generally well-managed business to recover from some temporary headwinds.
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Malcolm owns shares in Compass, GKN, Greggs, GlaxoSmithKline, and AstraZeneca. The Motley Fool has recommended shares in GlaxoSmithKline.