For the third time in as many years, the likes of Tesco (LSE: TSCO) and Sainsburys (LSE: SBRY) are hoping the Christmas period will provide them with an opportunity to tempt back all thosecustomers whove defected to the discounter grocersAldi and Lidl. But is that quality gap really a factor these days?
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Owain Bennallackowns shares in Tesco.The Motley Fool UK has no position in any of the shares mentioned. We Fools don’t all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.